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So the 2010 Madame Alexander Doll Collection is officially on the web at the various sellers, such as Matilda Dolls and Two Day Dreamers. However I was not impressed with last year’s collection and I am disappointed with this year’s collection as well. Many of the dolls are now the cloth dolls and many of the collections are being re-done. Like the new Mad Hatter, which looks like Johnny Depp’s Hatter from the new movie.

And there’s only a few new international dolls. Storyland is mostly Fancy Nancy, Ramona and Eloise cloth dolls… Maybe I’m just growing out of it, but the new dolls do not impress or interest me. I guess I’ll wait until the Fall collection comes out to see if there’s anything I want this year.